18 women-owned businesses participated in JuniperMarket by IMC’s Rise pavilion.
ATLANTA/LAS VEGAS – JuniperMarket’s Rise pavilions are creating hundreds of new connections and business-building sales for 18 participating women-owned brands in July. Through the pilot program, a curated selection of brands now live on JuniperMarket by IMC, also exhibited in-person as part of showcase presentations at the summer 2022 editions of IMC’s Atlanta Market and Las Vegas Market.
The 18 brands – 15 of which are led by women of color – joined JuniperMarket as part of IMC’s acquisition of the Dough ecommerce platform in early 2022. The brands were selected and mentored in market preparation for Rise by JuniperMarket by IMC Vice President of Social Impact Vanessa Bruce. These Rise brands collectively bring 3,000-plus products (personal care, specialty food & beverage, home textiles, jewelry and fashion accessories, gifts, social stationery, housewares and more) to the e-commerce platform.
Atlanta and Las Vegas market buyers embraced the Rise brands, placing nearly $71,000 in orders from the participating sellers. Rise participants also reported some 450-plus connections made at the markets, from leading retailers such as Loop & Tie and Uncommon Goods, as well as member-based organizations such as the Fair Trade Federation and Museum Store Assn., setting up a pipeline for additional post-market sales. The Rise pavilions also offered sellers exposure to trade and consumer media including Good Morning America and Oprah Daily.
Summer 2022 inaugural Rise exhibitors were 700 Rivers, Amy Zhang, Anove, Ardor Bin, Becalia Botanicals, Daph., Duebest, Eatable, Gleam Eyewear, JJ Paperie & Co., Modern Theory, Naked Bar Soap Co., Ora Ana, Ordinary Habit, Salut, Soil to Studio, Us Two Tea and Verve Culture.
