CLEVELAND – Sherwin-Williams 2023 color palette is inspired by the natural interweaving of people and spaces.
“We are on an intentional journey to experience beautiful, living color as we evolve,” said Sue Wadden, director of color marketing at Sherwin-Williams. “Our connection to the earth, fondest memories and future hopes are what will influence our global outlook in the months to come. These influences affect our commercial spaces as much as they do our homes.”
Wadden added that embracing the idea of terra in design has inspired a new way of living that will be defined by balance, presence, support, and enduring joy.
The global forecast team of color professionals at Sherwin-Williams conduct extensive research each year to build the forecast and set the stage for the conversation around color in the year to come.
All kinds of trend topics are considered – from climate change to mental health – and emerging trend topics are then thoughtfully translated into defining colors and cohesive palettes.
The 2023 Colormix Forecast features rich earth tones, natural clays, sunbaked sands, restful neutrals and powdery pastels with the main forecast featuring 40 hues within four curated palettes: balanced Biome, passionate Lore, serene Nexus and vibrant Origin.
Drawing on the components of an everchanging ecosystem, the Biome palette celebrates the similarities between an abundant earth and a quest for balance. This palette finds its inspiration in biophilia, organic minimalism and symbiosis.
The Lore palette draws inspiration across cultures and centuries. This palette’s hues invite reconnection with an intricate mix of ancient reds, powdery pastels, and rich jewel tones.
Hidden places can often be the most healing and the Nexus palette lends a hand to help consumers find realms of restorative energy. Grounding browns and soft, soulful whites complement various warm tones that exude love and kindness. Influenced by daily well-being rituals, Nexus incorporates natural clays and the sunbaked desert.
From mixing and matching to embracing hybrid living to the notion of metamorphosis, the Origin palette demonstrates the power of layering fond memories with future hopes to feel vibrant and joyful in the present moment.