ATLANTA — Ballard Designs is off to the races, partnering with The Breeder’s Cup at Santa Anita Park to furnish celebrity and VIP loungers for this year’s championships.
The Nov. 3-4 event in Arcadia, Calif., where top thoroughbreds will race for $31 million in purses and 14 championships, is known for beautifully curated lounge furnishings.
“We’re thrilled to share our furniture and décor with this year’s select crowd at the Breeders’ Cup,” said Dominic Milanese, vice president of retail at Ballard Designs. “Ballard is celebrating its 40th year, and collaborating with Carson and Breeders’ Cup, also in its 40th year, is a win-win-win for us all.”
Ballard Designs decor for the event will include seven lounge settings at the Top of the Stretch for VIP participants enjoying breakfast during morning training on Breeders’ Cup week.
Ballard furnishings will also be featured in the Trophy Lounge, reserved for Breeders’ Cup Ambassadors and Celebrities. Carson Kressley, a Breeder’s Cup Ambassador himself, is supervising the product choices and layout for the Ballard sections on site at Santa Anita Park.
“We are excited to work with Ballard Designs to provide a stylish and unique touch to both our VIP lounges and breakfast area for this upcoming Breeders’ Cup,” said Heather Higgins, senior vice president of corporate Partnerships for Breeders’ Cup Limited. “Special thanks to Carson Kressley for making an introduction our VIP guests are sure to enjoy.”
Known for his role on Bravo’s “Queer Eye for the Straight Guy” series, Kressley has collaborated previously with Ballard Designs, recently redesigning two entertaining spaces in his Pennsylvania farmhouse.
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