Armen Living makes 2 personnel moves

VALENCIA, Calif. — Armen Living is kicking off the new year with two personnel moves: Lee Honigsfeld has been promoted to executive vice president, and industry veteran Mike Cohen has joined the company as vice president of sales for the retail division.

Honigsfeld will help President Kevin Kevonian run operations for Armen Living and oversee product development. He will also manage the e-commerce sales division and drive sales, marketing and trade show strategies.

Cohen, meanwhile, has more than 25 years of sales management experience. He most recently was president at Walker Furniture of Las Vegas, an industry retailer, and held vice president positions at both Coaster and Emerald Home Furnishings and held vice president of sales positions at Douglas Furniture and New Classic. Cohen was also instrumental in growing Guildcraft of California as a national key account manager for 20 years, according to Armen Living.

Cohen will focus on driving sales for the retail division and key accounts; see to container division growth, Big Box stores and Top 100 retail accounts; and work with more than 20 sales reps. He reports to Honigsfeld.

“I couldn’t be happier with this exciting start to the new year, and to promote Lee to executive vice president,” Kevonian said. “His contribution to our company is unparalleled. Through his exceptionally dedicated work, Lee has led our company to exponential growth over the last decade and I can’t wait to see what he and Michael will do for our brand in 2024.”

Armen Living will launch approximately 400 new introductions at January markets, and will debut several categories including leather upholstery, bedroom and office furniture. It will exhibit in B1 6-A2 in Atlanta and in its new showroom, B-762, in Las Vegas, where it will hold a grand opening party Sunday, Jan. 28 starting with a ribbon-cutting at 3 p.m. There will be catered food, a full bar with specialty cocktails and a live DJ. Guests are asked to RSVP on Eventbrite.

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