This fall, Artistica Home delved into the upholstery category, showcasing its new line of contemporary, curvy looks.
But while upholstery may be new for the case goods and accent furniture resource, a division of Lexington Home Brands, it’s not for Artistica Home’s president, Robert Yount. “I started in upholstery 30 years ago,” he said during market. “This addition is a natural evolution for the Artistica Home brand,” he added. “We offer furniture for the rooms people live in, such as the great room.”
The inaugural assortment includes six sofa styles, five sectional configurations and six swivel chairs, all named after actresses from the ‘40s to the ‘60s, including Natalie Wood, Liz Taylor and Veronica Lake. Almost 300 fabrics are available, but dealers have access to the entire Lexington Home Brands fabric assortment, which is over 1,200 upholstery options, he said. Leather is not yet available but will come.
The line evokes a contemporary feel, with welt-less edges to add softness. “Artistica upholstery includes transitional, contemporary and modern original designs offering remarkable comfort while still being neatly tailored with a hint of wrinkle,” Yount said. “These designs have a visual aura of comfort, and the welt-less construction is a key component of that inviting eye appeal.”
Yount also loves plinths, and several of the items have them, including the Claudetta sofa, sectional and swivel chair and the Ingrid swivel chair.
One area that’s driving upholstery design is hospitality, he said, which provides a “sense of luxury, plushness and color.” And texture and organic shapes are still important. “Design-driven social media are rife with shots of spectacular hotel lobbies and public spaces from all corners of the globe.”
Over the last decade, Artistica Home’s line has become more modern, Yount said, and it’s headed into a soft modern direction. “We wanted [the new line] to be comfortable,” and not look too hard like some European lines. Its new items still have contemporary lines, but with movement, he added.