Set within the annual SCOPE Art Show, the first time a furniture retailer exhibited in the art fair, Ashley partnered with international collage artist, Clare Celeste, to create an immersive exhibit highlighting the balance between nature and nurture while showcasing its new line.
The Ashley exhibit showcased the retailer’s Emilia sofa as the centerpiece of the exhibit, creating an environment that exhibits the sofa as the “artwork.” The warm brown “Caramel” leather tone of the Emilia sofa complemented Clare’s vibrant flora and fauna artwork, and Ashley’s branded orange accents added its pop of color.
Celeste is an American artist based in Berlin who brings thousands of hand-cut images of flora and fauna together into lush and intricate. Her collages reflect her impressions of nature and allow for her to pull together naturalist imagery from across the globe and create a cohesive visual story.
“Home brings people together, and I am so grateful for the opportunity to have teamed up with Ashley, a new type of collaboration for me, as it allowed me to reunite with my own family,” said Celeste. “Being based in Berlin full time, I had not seen my mother in six months and my sister in just over a year. This partnership with Ashley was more than an art exhibit for me, it was a reunion and ultimate coming home.”
Attendees of the SCOPE Art Show got an exclusive first look at Ashley’s new leather collection and could scan QR codes to shop online in real-time.
“Miami Art Week is a pioneering force in the art world and a must-visit for those interested in immersive, cutting-edge experiences,” said Ashley Vice President of Marketing Strategy Kelly Davis. “We wanted to develop a uniquely innovative shopping experience to launch our new leather collection by integrating our furniture, for the very first time, into an iconic art exhibit.”
The new Leather collection offers 10 groups of top-grain and genuine leather products available in an array of styles, colors and finishes, including an assortment of leather chairs, sofas, loveseats and modular sectionals.
New offerings from Ashley include additions from the Amiata, Belziani, Carianna, Emilia, Genoa and Lombardia collections, and prices start at $599.99.
“Ashley is filling a void in the leather category, offering quality products built with premium materials and superior durability, with affordability at the forefront,” said Ashley Senior Vice President of Marketing and E-commerce Nick Lezin. “Our pieces provide luxurious looks at competitive prices, offering the perfect blend of aesthetics and durability so our customers can enjoy the best of both worlds. As we like to say at Ashley: Everything’s better in leather.”
See also: How is Ikea making Miami Art Week debut?