At-home entertaining on the rise, says housewares group

ROSEMONT, Ill.—At-home entertaining is back, according to a new report from the International Housewares Association, and that spells good news for companies that make anything from bakeware to barware to outdoor living items.

The IHA’s 2023 At-Home Entertaining Survey found 82% of consumers expect to entertain in their homes at the same or increased frequency in the next year; 35% expect to entertain in their home more often or much more often.

Most in-home gatherings in 2023 will take place in October through December, according to the survey, followed by the period between January and March. Other findings:

  • The average at-home gathering will have 10 or fewer guests, said 72% of survey respondents.
  • Buffet/self-serve is the preferred format for food, said 46% of respondents, followed by a sit-down meal (22%).
  • Self-serve/mix is the preferred drink format of at-home gatherings (72%), followed by prepared and served drinks (20%).

The two things about home entertaining that vex respondents, according to the survey, are cleaning up after guests leave (30%) and preparing everything to be served at the same time (22%).

“In addition to solving the specific pain points mentioned, successful at-home entertaining requires items that help prep fantastic and often creative dishes — from cook and bakeware to kitchen electrics and gadgets — but also things that enhance the presentation of the home and the meal,” the IHA said in a release.

The IHA will highlight products for at-home entertaining during a two-hour preview event at the next Inspired Home Show, which will take place March 4-7, 2023, in Chicago.

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