Bed Bath & Beyond makes a bid to boost customer loyalty

Union, N.J. – Sometimes the best ideas are those that are already paying off for your competitors.

Taking a page from Williams-Sonoma Inc., Bed Bath & Beyond has created a new loyalty program that will allow shoppers to rack up points at BBB, buybuy Baby and Harmon stores.

Bed Bath & Beyond Welcome Rewards are offered in three tiers. And unlike the retailer’s famous coupon program – which BBB made a point of saying will not be going away – there are no product exclusions for earning points.

The loyalty options include:

Welcome Rewards (Free to join)

    • Earn 10 points for every $1 spent
    • 5,000 free points by signing up through July 31, 2022 ($5 value)
    • Free standard shipping for all online purchases the first seven days with no minimum purchase. Free standard shipping thereafter for orders $39 or more.

Welcome Rewards+ ($29 annual fee)

    • 15% of total purchases
    • An extra 5% off by receiving 50 points for every $1 spent
    • 10,000 free points by signing up through July 31, 2022 ($10 value)
    • Free standard shipping for all online purchases
    • 4 times per year free Same Day Delivery (no minimum purchase) – a $40 value
    • Can apply 20% coupon on a single item and still receive 15% off total purchases.

cross-branded loyalty programWelcome Rewards credit card (no annual fee)

    • 1 free year of Welcome Rewards+ ($29 value)
    • 15% off total purchases
    • An extra 10% off by receiving 100 points for every $1 spent at Bed Bath & Beyond, buybuy Baby or Harmon.
    • Free standard shipping for all online purchases
    • 4 times per year free same day delivery (no minimum purchase) – a $40 value

Bed Bath & Beyond loyalty program marketing campaign“More than 80% of our customers shared that they would be excited for a program that would allow them to earn rewards across all of our banners,” said Rafeh Masood, EVP and chief customer officer at Bed Bath & Beyond Inc.

Over time, Bed Bath & Beyond plans to add new components to the loyalty program, including early access to new products, sales events, exclusive events and expert reviews.

The company will promote the Welcome Rewards launch with the “open the door to more integrated marketing campaign via in-store and online marketing, email, organic and paid social media ads, digital video, SMS and affiliate marketing.

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