CB2 partners with vacation hot spot for interactive, experiential brand showcase

MONTAUK, N.Y. — CB2 is unveiling a new branded hospitality experience called The Sandbar, in collaboration with Montauk hotel and restaurant The Surf Lodge and set to open June 16.

CB2 has teamed up with The Surf Lodge to welcome guests for the 2023 summer season with an array of CB2 furniture and accessories, allowing them to experience the products beyond the brand’s store locations.

Standout pieces featured at The Sandbar include CB2’s latest outdoor furniture collection by interior and product designer Ross Cassidy, along with a suite of products across tabletop and outdoor accessories.

In addition, the hotel was inspired by Ross Cassidy products that are heavily influenced by the French Riviera to create a tailored, Mediterranean and coastal-inspired menu to be served at The Sandbar by its Consulting Chef David Boyle. The menu includes several items such as a clam ceviche, swordfish brochette, striped bass, and a mezze platter. There will also be new specialty cocktails created by The Surf Lodge available at The Sandbar space including a toasted sesame highball made with sesame infused vodka.

To complete the immersive experience, the waitstaff at The Sandbar will be clad in co-branded CB2 x The Surf Lodge uniforms, and regular live music programming and DJs will be on the beach throughout the summer.

“The Sandbar at The Surf Lodge is an exciting development for CB2 as it marks our official foray into lifestyle experiences, allowing customers to fully interact with our product and brand outside of a store and home environment,” said CB2 President Ryan Turf. “As one of the most sought-after destinations for a discerning crowd, The Surf Lodge proved to be a perfect partner to bring our elevated designs straight to the beach.”

See also: CB2’s got big California dreams as it opens its new, smaller store format

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