Coyuchi creates immersive “at home” retail experience with store expansion

San Francisco – DTC brand Coyuchi, a pioneer in organic luxury linens, is giving customers a hands-on experience with the opening of its new store in Palo Alto, Calif.

The sustainable living brand’s new store is located in Town & Country Village, a neighborhood shopping center with restaurants and specialty shops. Its neighbors include like-minded luxury stores such as Sur La Table, Diptyque, Marine Layer, Hudson Grace and more.

The new 1,300-square-foot store is Coyuchi’s second retail location and opened on Nov. 18. Its first store, in Point Reyes Station, opened its doors in 2008.

The expansion of Coyuchi’s physical presence is part of the company’s growth strategy, led by Marcus Chung, who was hired as the brand’s first chief operating officer in May. He joined Coyuchi from his previous position at intimates brand ThirdLove, where he served as VP of manufacturing & supply chain.

Coyuchi’s stores are staffed by “natural home advisors.” The new store offers coastal design inspiration, a robust display of swatches and a large interactive touchscreen to review all possible color and textile options. The new store will also serve to foster Coyuchi’s growing community. The Palo Alto location provides the brand a space to bring together industry leaders and partners, educate customers and the Palo Alto community, and raise awareness for the brand’s sustainability mission.

“With the addition of our Palo Alto store, Coyuchi aims to give customers something they can only get in person: the opportunity to feel the difference in quality in their own hands,” said Eileen Mockus, CEO and president.

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