Custom is key for Rugs USA

PITTSFIELD, Mass. – Rugs USA, an e-commerce retailer and a supplier of area rugs and home décor, has launched a new custom rug program in partnership with Shaw Industries.

The new program will offer more than 200 styles at an approachable price point, according to the company.

“Historically custom rugs have meant an intimidating process or have been otherwise out of reach. Yet often we seek something bespoke or need a special size when it comes to our homes,” said Alyssa Steele, Rugs USA CEO. “Our goal is to make custom-sized rugs more accessible, affordable and available faster.”

Partnering with Shaw and its leading residential brands ensures a seamless product and buying experience for Rugs USA’s customers, Steele added.

“For more than 50 years, Shaw has proudly been at the forefront of crafting carpets designed for people and the planet,” said Jon England, senior vice president of residential brands at Shaw. “With the launch of Custom by Rugs USA, we can connect even more consumers with our award-winning brands and innovations in the sizes and shapes they need.”

The collection features hundreds of curated designs with an expansive range of available sizing – up to 12 feet wide and 27 feet long. Premium 12” samples are available for customers to easily experience designs in their space before ordering. The guesswork is also removed from custom-sized rug pads, which as an upgrade, are made to fit any custom rug order.

Designs start at $13 per square foot, and they ship for free in two to three weeks.

Founded in 1998, Rugs USA offers an expansive collection of area rugs and home décor products directly to customers. Shaw Industries Group, Inc. supplies carpet, hardwood, tile and stone, synthetic turf, and other specialty products to residential and commercial markets worldwide.

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