Design as a destination? It’s all part of Ethan Allen’s latest plan

DANBURY, Conn. — Ethan Allen is holding a grand reopening of its flagship Design Center here with a new identity on April 17. When it reopens, the Danbury showroom will be known as an Interior Design Destination, part of a reimagining of the Design Centers.

“We are celebrating our 91st year and have always focused on the concept of constant reinvention,” said Farooq Kathwari, chairman, president and CEO of Ethan Allen. “We have developed a strong network of entrepreneurial leaders and interior designers as well as strengthened our product offerings under the umbrella of classics with a modern perspective.”

The rebranding is a piece of the Danbury, Conn.-based brand’s ongoing plans.

“We’ve also made major investments in our North American manufacturing which produces about 75% of our products,” Kathwari said. “In addition, we’ve relocated most of our 172 Design Centers in North America and developed a unique and efficient logistics system that enables us to deliver our products at one cost nationally. Further, we have made major investments in technology, including empowering our interior designers to work with clients by combining personal service and technology.”

The April 17 launch of the Danbury flagship location as an Interior Design Destination will include a ribbon-cutting ceremony with Mayor Dean Esposito of Danbury and Paul Beran, interim president of Western Connecticut State University, along with 250 Ethan Allen officials from many of its North American operations.

“We are proud to continue to celebrate our culture of consistent reinvention and plan to have similar events across our 172 Interior Design Destinations,” Kathwari said. “We are excited for the next reinvention of Ethan Allen.”

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