The collaboration produced a versatile selection of rugs featuring 20 designs in different sizes.
“This is my first rug collection,” said Henderson. “It’s my first anything collection, which feels like a really, really big deal to me. I’ve been a designer, stylist and influencer for 15 years. So, to actually launch a group of products into the world—it just feels really good.”
Henderson took inspiration for the collection from the clean lines of Scandinavian farmhouse design, adding her own perspective with soft and subtle patterns.
“I love things that are simple but special—it’s one of my design philosophies that I say over and over,” said Henderson. “Not everything has to be loud or graphic or busy. I kept that in mind when designing this collection: I wanted the rugs to be really, really versatile. These rugs are so transitional, they work everywhere.”
She said she made sure to incorporate plenty of durable texture to help the rugs stand up to life in a busy household like hers and to offer easy, approachable luxury.
Henderson has been a designer, stylist and influencer for 15 years.
“We are long-time followers of Emily Henderson here at Rugs USA, not only for joyful and vintage-inspired interiors, but also for her passion for making great design approachable for all,” said Alyssa Steele, CEO of Rugs USA. “We are so proud to be partnering with Emily on her first product line, which truly embodies her design ethos and the incredible style she’s known and loved for.”
The full assortment, which includes seven designs in jute, four wool flatweaves, four tufted wool styles and two cotton-blend tufted options, ranges from $100 to $975. Two of the designs come in additional colorways.