Dutch Boy goes deep and dark for Color of the Year

Dutch Boy Paints unveiled its 2024 One-Coat Color of the Year: Ironside, a deep olive shade with dark undertones that creates a level of comfortable sophistication.

“Creating a space for wellness should be a driving factor in everyday life,” said Ashley Banbury, NCIDQ and color marketing manager for Dutch Boy. “That’s why taking a natural approach to healthy living and safe spaces is a pivotal part of the current landscape. Dutch Boy Paints’ 2024 One-Coat Color of the Year—the stunning, strong Ironside—incorporates all the above in one bold color and can be applied in one single coat.”


As dark shades become more appreciated in the home, this deep olive is versatile in wide-open spaces or enclosed comfy places, reflecting well-being from all angles, according to Dutch Boy.

Ironside (422-7DB) lays the foundation for three designed color palettes that make up the Dutch Boy’s 2024 One Coat Color Trend Forecast. It includes:

Embrace Palette
As homeowners place an emphasis on the comfort of slowing down, the Embrace palette focuses on self-care and wellness. Shades include Antique White (011W), Whale’s Tail (430-6DB) and Heritage Brown (411-7DB).

Retreat Palette
The Retreat color palette is intended to give peace of mind while taking extra personal time. Ironside is the color that ties Sanded Grout (412-4DB), Wild Orange (310-4DB) and Antiquated Olive (424-6DB) together, bringing both cleanliness and warmth to the home.

Inspire Palette
Personal expression and creative outlets have become therapeutic. Bold uses of pattern, color and curated spaces in this color palette create self-inspired trends and environments. Explore color by combining shades like Ultra White (002W), Pineapple Flan (214-3DB) and Strawberry Shade (302-6DB).

See also:

Valspar selects blue hue for 2024 Color of the Year

Glidden’s Color of the Year is truly … limitless

Related Posts