International Market Centers has named Jojo Feld head of growth and engagement for Shoppe Object, its recently acquired design-focused home and lifestyle tradeshow and its Shoppe Online B2B e-commerce platform. Feld will report to Shoppe Object Show Director and IMC Vice President Jesse James.
Feld will focus on strategic marketing to drive expansion and market share. In the digital space, her role will include enrichment and oversight of the Shoppe Object website and Shoppe Online ecommerce marketplace, plus focused development of social media strategies and management of the content creation team.
Feld will also collaborate with James and Sales Director Renata Bokalo on strategic product category expansion, targeted brand recruitment, onsite experience development and buyer acquisition.
“Shoppe Object is on a growth trajectory following its acquisition by IMC,” said James. “Jojo will be instrumental in fostering strategic development of the physical and digital Shoppe Object experiences while maintaining and amplifying our unique point of view. Her experience in content-based commerce is the perfect fit for thoughtfully expanding our reach.”
The next edition of Shoppe Object runs Aug. 14-16, 2022, at Pier 36 in New York City. For information and registration, visit www.shoppeobject.com.
Lauren Roses is Home Accents Today’s product editor, responsible for selecting and compiling product and trend stories, and for overseeing product submissions and coverage of intros and market debuts. Lauren studied at the University of Arizona and has lived in San Diego, California and New York City. Prior to joining Home Accents Today, she worked in marketing and project management for several prominent interior design and real estate professionals. In early 2018 Lauren moved back to her home state of North Carolina where she enjoys reading, animals, hiking and spending time with family.