First-time buyers show up for Dallas market, plus 27% boost in West Coast visitors

DALLAS – Dallas Market Center earlier this month experienced a hefty increase in first-time attendance for its Total Home & Gift Market. According to a release from DMC, the number of buyers attending the market for the first time was at its second-highest level in five years.

While buyers traveled from all across the country, the market saw a particularly large increase in new buyers from the western U.S.  Attendance for buyers traveling from California, Nevada, Oregon and Washington was up 27 percent compared to January 2023; buyers from southwest states such as Arizona, Utah, Colorado and New Mexico was up 30 percent.

“We are seeing an acceleration of buyers choosing Dallas especially from the western U.S.,” said Cindy Morris, president and CEO of Dallas Market Center. “This expansion of our buyer base began during the pandemic and quickened in January 2024 as independent retailers and sales representatives determined where they wanted to conduct business. Our January post-market buyer survey shows that retailers are seeking a single marketplace that best presents a wide range of trending products inside an inspiring and efficient marketplace. They also want to attend trade events in a city that offers lower travel costs and is safe.”

Exhibitors like OneCoast – which unveiled a new flagship showroom during the Dallas market – also noted the growing audience, with OneCoast CEO John Keiser saying it was “great to see” the new representation from the west.

The data surrounding the attendance growth comes after an earlier release touted a 17 percent overall attendance increase during the first two days of the January Total Home & Gift Market compared to last year.

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