Who are your customers, and what are they saying about you?
HAT Retail Stars will discuss what it takes for independent retailers to hone their identity, evolve with the changing marketplace and capture consumer attention, during a panel discussion at Atlanta Market in July.
The group will tackle the topic of retail diversification and strategies for combining with like-minded businesses on marketing, advertising and in-store events. They will also address the importance of brand identity, recognizing your strengths and leaning into them, and how to diversify your brand through products and experiential offerings.
Panelists include Cheryl Kees Clendenon of In Detail Interiors in Pensacola, Fla., April Warner of Oakland Home Store in central Ohio, and trend and lifestyle expert Tom Mirabile of Springboard Futures. The panel will be moderated by HAT Editor-in-Chief Allison Zisko.
The discussion will take place Friday, July 14 from 2:30 – 3:30 p.m. in the Building 1, Floor 14, seminar space.