Interior Define continues aggressive growth trajectory with new custom upholstery

CHICAGO – Interior Define, the rapidly growing direct-to-consumer furniture brand continues to expand both its product offering and its consumer touchpoints. The newest additions to the company’s assortment include the Lennox and Lowen custom upholstery collections.

Interior Define

Lennox sofa

Lennox is a classic sofa silhouette made modern with a thin frame and angled arms. The collection includes sofas, loveseats, sectionals and ottomans available in custom fabric and leather upholstery. Ottomans start at $295, with sofas/sectionals starting at $1,095.

Lowen is a new silhouette featuring channel-tufted arms and back in a design. The collection includes sofas, sectionals, loveseats, an accent chair and ottomans available in custom fabric and leather upholstery. Ottomans start at $595, with sofas/sectionals starting at $1,695.

The new collections are currently seeing a lead time of 22 to 25 weeks and are available at Interior Define’s website. Both collections are available in a variety of performance, kid and pet friendly fabrics, including leather, velvet, tweed and linen, and in over 100 colorways that can be customized via the company’s website.

Interior Define has been on a rapid growth trajectory and has announced plans to open 30 new locations this year. The new stores will average of 5,000 square feet; an increase of approximately 200% over the current store size. According to the company, the increased size will allow it to showcase more than 80% of its current product assortment on the floor and feature recently introduced categories including dining, lighting and decor, along with the new product categories to come throughout the year.

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Erica Crawford, associate editor for Furniture Today, is a recent graduate of the University of Iowa, with a degree in English and a writing certificate in publishing. In addition to bringing her writing talent to the editorial team, Erica will add her late-Millennial perspective.

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