Lighting maker Mitzi partners with designer to offer new Tastemaker options

Lighting maker Mitzi has partnered with designer Tali Roth to offer a new lighting collection.

NEW YORK – Lighting maker Mitzi has launched the company’s second Tastemaker collection for 2022, called Mitzi and Tali Roth. As an an interior designer and the founder and principal of Tali Roth Interior Design, Roth is known for her distinctively unfussy and exuberant style.

Mitzi has partnered with a group of influencers, interior designers and artists to bring their perspectives to light through a series of new collections.  Launching throughout 2022 and into 2023, the Mitzi Tastemakers series features trend-setting pieces from the design world, all with a Mitzi twist.

“One of our goals of this program is to invite customers to see Mitzi products in different ways,” said Sarah Speck, Mitzi director of product strategy and design. “With each tastemaker partner, you will notice, they all have a completely different aesthetic, from bold whimsy to muted coastal, and everything in-between. The tastemaker collections are full of unique yet usable pieces that double as works of art.”

The Mitzi x Tali Roth collection features a mix of sculptural pieces, ranging from chandeliers and sconces to table and floor lamps. Roth set out to create a collection that is both fun and functional and will elevate any space.

“The collection is inspired by my clients and the years of experience in people’s homes working with a variety of styles and architecture,” said Roth. “I wanted to create something that speaks to the past and my love of vintage lighting but also that relates to the real-life pieces I find myself looking for in the market place and not finding.”

Roth believes that lighting changes everything in a room, with really bright lighting making people feel seen, alert and removing a sense of privacy. Dimmer lights create more of a sense of mystery, according to Roth. She invites her clients to use lighting to highlight the things they want and to hide the places they don’t want to showcase.

“Think about lighting in layers. Try lighting vertical planes to highlight dimension and décor. Use floor lamps and table lamps as an opportunity for art or sculpture. Pendant lights are always better than a sea of recessed lights,” Roth added.

The 2022 Mitzi Tastemakers include Dabito which launched in March.

See also:

  1. Introducing lighting in your store? Here are marketing tips from an industry expert
  2. Innovative merchandising model adds to J. Britt Lighting’s success

Related Posts