Looking for a rug? Kas Rugs’ new website focuses on buying journey

SOMERSET, N.J. – Kas Rugs, a supplier of innovative and fashion-forward rugs, has launched its newly designed website at www.kasrugs.com, designed to improve user experience as well as be the ultimate resource for customers’ rug shopping needs.

“Going into 2024, we are laser-focused on the customer’s buying journey, and our new website aligns with those goals,” said Santhi Yarlagadda, vice president. “We are looking forward to using our new website as a discovery space and a selling tool for reps and customers alike.”

The new site offers filters for product search, and with a new technology-backed platform, the changes made on the back end are now dynamic, so customers can see changes in real-time.

The Kas Resources page on site now includes trend videos, hang tags, display racks and click-through digital catalogs highlighting its best-selling products. The site also includes an improved dealer locator with a comprehensive and dynamic map allowing consumers to find retailers in any city.

Paired with the website launch, KAS also offers a new elevated B2B shopping platform to provide retailers with easier navigation through different constructions, sizes and lifestyles.

Kas Rugs is showing at the Las Vegas Market this month in space B-175, planning to showcase new collections and market-exclusive promotions.

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