Luxury fashion brand will show debut home collection at new Miami retail store

NEW YORK — Luxury fashion brand Gaucho – Buenos Aires has introduced the Gaucho Casa Home collection featuring 70 SKUs in lighting, décor, and tableware, and company officials state that the debut home line will be featured alongside its luxury apparel in a new Miami store scheduled to open in July.

The Gaucho – Buenos Aires retail store will be located in Miami’s Design District and will include products from the company’s 800-sku apparel line, leather goods & accessories, and the Gaucho Casa home collection.

Founder Scott Mathis and Director of Design Lautaro Garcia de la Pena said the new home products are inspired by the “rarified heritage of Buenos Aires” and Argentina’s gaucho, or cowboy, culture.

“Gaucho – Buenos Aires embodies the bold spirit of our namesake — the horsemen that represent our Argentinian culture, traditions and pride — and infuses it with the modern, cosmopolitan energy of our capital city,” Mathis noted. “The result is something wholly individual, whether it’s one of our fine leather handbags or our unique home goods.  Everything we create is a celebration of style, craftsmanship, adventure and all life’s pleasures.”

The Gaucho Casa Home collection features ethically sourced natural materials from Argentina, New Zealand, and Iceland. Price points for the home products range from $35 to $800.

“Coming out of the pandemic where we all spent an unprecedented amount of time at home, this year has reaffirmed something we already knew to be true: a luxuriously cozy throw, or an exquisitely elegant lamp has the ability to transform every corner of our homes into a place of beauty and, in turn, elevate our mood,” Garcia de la Pena said. “Such is the power of superior design.”

Mathis says the merge of Argentinian and American cultures is a natural fit for high-end retail products.

“Both the culture of Argentina and the United States love luxury goods,” he said. “Argentina is a wonderful source to locate or create these luxury goods, while the U.S. has endless opportunities to feature these items which are highly in demand by the American audience.”

Mathis added that the Casa Home collection appeals to consumers seeking artisanal products.

“We work with skilled Argentinians who are masters of their crafts and use the finest quality materials,” Mathis continued. “Our customers associate craftsmanship with quality, and seek out handcrafted, artisanal goods whenever possible. They also appreciate buying products that have a story behind them, that they can share with others.  They are globally minded, thus a brand like Gaucho, who supports local artisans, cultures and crafts appeals to them.”

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I’m Cindy Hodnett, executive editor of brand development for BridgeTower Media’s Home Furnishings Division. Most recently, I worked in a marketing content development role, and now I’m putting my editor’s hat back on for Furniture Today, Home Accents Today, Gifts & Decorative Accessories, Designers Today, Home Textiles Today and Home Furnishings News. My first introduction to the trade side of home furnishings was as an editor for FT in 2012 and founding editor of Designers Today in 2015, and now I’m once again working alongside some of the industry’s most dedicated professionals to keep our readers informed about the events, people, and companies that impact their business.

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