Tabletop supplier Mariposa is at Atlanta Market this week with an assortment that is enhanced by new partnerships and supported by new sales reps.
The company, which celebrated its 40th anniversary in 2023, recently hired new sales rep groups: Cassmeyer Collection in Dallas; Table Topics, which represents Mariposa in Alabama and Mississippi; and Fieldstone Marketing, with consultants in Rhode Island, Maine, New Hampshire and Vermont. It is part of a strategy to have “more boots on the ground,” according to Director of Sales Carter Everitt. These reps cater to high-end home décor and gift retailers, Everitt added. They specialize in cross-brand merchandising and offer themed stories and advice for setting up product vignettes.
“Fieldstone started Jan. 1, and they are ready to go after a constructive sales meeting here at the corporate office,” Everitt said earlier this month. “We are enthusiastic about the official launch in Atlanta with many appointments already lined up.” The Cassmeyer Collection started towards the end of Q4. Its first show with Mariposa was last week in Dallas.
Mariposa has added new categories to its lineup over the past year, including glassware handblown in the Czech Republic and TRAYchic, a print-on-demand melamine collection. Tray Chic enables consumers to tell their own story, said Everitt, and offers more sophisticated takes on trendy topics, like pickleball. The designs are printed and shipped from Chicago. Manchester, Mass.-based Mariposa holds no inventory.
The company also recently partnered with Dallas-based designer Rosanne Beck on a co-branded collection of trays, coaster sets, notepad holders and the like.
Beck has well-established and beloved wholesale and direct-to-consumer business. She also partners with Boston International on a line of sweet, funny and playful cocktail napkins which Mariposa has paired with napkin boxes and themed weights.
“Seeing her pickleball, golf and tennis designs, along with cocktail and holiday themes soaring in 2023, it was clear that expanding our association with unique coaster and notepaper sets with our recycled metal holders would be a perfect line extension,” said Mariposa President Livia Cowan. “Icing on the cake was adding a series of Rosanne Beck TRAYchic patterns.
“We share an elevated customer base that loves her quippy but elegant style and appreciates Mariposa’s artful designs and commitment to sustainability. Initial response has been phenomenal. One retailer stated it perfectly: ‘It was such an obvious match! Why did you wait so long to do it?!’”
Mariposa has also seen renewed interest over the past several years in tabletop photo frames, which are part of its core business. Cowan attributed the surge in interest to the continued popularity of bookcases, a prime place to display a frame.