Long revered as an iconic brand in the culture of writing, Montblanc has set out to make its next mark with Montblac Haus, a new 3-floor, 3,600-square-meter experience in Hamburg, Germany that will take visitors on a journey through the the history of the brand. The building, designed by Nieto Sobejanos Arquitectos, lives right next to the company’s headquarters and manufactory where its luxurious writing instruments are crafted. Inspired by Montblanc’s history, the architect studio designed the exteriors with Montblanc’s classic black and white color combo. The jagged edges on the building’s front represent the historical shape of writing instrument packaging.
Through this new destination, Montblanc hopes to encourage future generations with its brand purpose to “Inspire Writing,” as well as share the 115-year legacy of the brand and the history that has been made by the men and women who have wielded a Montblanc pen. Visitors can explore the Montblanc Archives, test Montblanc writing instruments and send postcards home, and take various classes in the Writing Atelier including the art of calligraphy, creative writing, and kids classes. To give back to its community, Montblanc will also host special classes specifically for disadvantaged children and young adults in hopes of inspiring them to find freedom and expression in writing.
The Montblanc Haus also features commissioned works by artists like Wendy Andreu, whose whose tactile art greets visitors at the front of the exhibit, and Studio Marianne Guély, who created an installation made from paper suspended inside the dome of building.
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