SEATTLE – Amazon’s Prime Day event this year will take place from 3 a.m. EST on July 11 through July 12.
Prime members will have access to Amazon’s lowest prices so far this year on select products from a variety of brands, according to Amazon, and new deals will drop every 30 minutes during select periods throughout the event.
With the all-new Invite-only deals program, Prime members can request an invitation to score some of Prime Day’s best deals that are expected to sell out. Members who are selected will be notified during Prime Day with instructions on how to purchase the item at the exclusive deal price.
“Prime Day is all about making our Prime members feel like a big deal, with deep savings and access to some of the best offers from brands they love,” said Jamil Ghani, vice president of Amazon Prime. “With Invite-only deals, we’re adding more value to the Prime experience and have made it easier for our Prime members to access exclusive doorbuster deals at incredible prices without waiting in line.”
Tastemakers like Marianna Hewitt, Whitney Port, Tayshia Adams and Rocky Barnes will curate early deals on their Amazon storefronts, while influencer picks can be found on the Inspire Tab in the Amazon Shopping app, marked with a lightbulb icon in the app’s bottom navigation bar.
Prime Day will kick off July 11 in 24 countries around the world. Prime members in India can shop on Prime Day later this summer.