New Kohl’s CMO charged with upholding strategy to be ‘retailer of choice’

MENOMONEE FALLS, Wis. – Kohl’s has named Christie Raymond as the company’s new chief marketing officer.

“I’m thrilled to have Christie step into the role of Chief Marketing Officer for Kohl’s,” said Michelle Gass, Kohl’s CEO. “She joined Kohl’s several years ago bringing her tremendous experience and customer-driven leadership approach to the marketing organization.”

Raymond joined Kohl’s in 2017 as senior vice president, media and personalization, and moved up to executive vice president, customer engagement, analytics and insights in June 2020. She has been acting as the interim chief marketing officer since May 2022.

“Christie has been an asset to our senior executive team and she will be instrumental in our continued path forward as we deliver great value, a compelling brand portfolio and an inviting omnichannel experience to our millions of customers nationwide,” Gass added.

Raymond will lead the marketing organization including Kohl’s overall marketing strategy, brand and creative, media, loyalty, customer analytics, corporate communications, and Kohl’s philanthropic efforts. To support the company’s strategy to be the retailer of choice for the active and casual lifestyle, she will drive customer engagement, leverage the company’s leadership in loyalty, accelerate customer traffic, scale Kohl’s Media Network, and continue to build the Kohl’s brand.

Prior to Kohl’s, Christie held progressive roles at The Walt Disney Company. She has more than 20 years of marketing, retail industry and leadership experience.

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