San Francisco – For those keeping count, the Pottery Barn portfolio has just rolled out its 4th co-branded home collection of 2023.
The new partnership Rifle Paper Co. marks the first time the stationery and lifestyle brand has been extended into the children’ home furnishings market. The collaboration with Pottery Barn Kids and Pottery Barn Teen includes bedding, wallpaper, wall décor and pillows.
“As brands that value quality and design, there was such strong synergy when working together. The result is a beautiful collaboration that brings the one-of-a-kind Rifle Paper Co. designs into the children’s home furnishings space for the first time,” said said Kellor, president of Pottery Barn Kids and Pottery Barn Teen.
The collections include textiles, accessories and décor that can be mixed and matched in a nursery, child’s room, teen’s room or lounge space. The exclusive collection is designed with a distinctive color palette, painted florals, and whimsical characters.
“Drawing inspiration from my experience as a mother of four, we wanted to create a collection that felt colorful, beautiful, and timeless. I am excited to debut a collection that can grow with any family through many stages of life,” said Rifle Paper Co. co-founder Anna Bond.
The new partnership follows product launches earlier this year with LoveShack Fancy, Pure Salt Interiors, Chris Loves Julia and Ayesha Curry within the Pottery Barn family of nameplates.