DALLAS — Loloi has relaunched its Magnolia Home by Joanna Gaines x Loloi collaboration, featuring new products and availability, and a focus on sustainability.
The relaunch includes four new rug collections and more than a dozen new pillows. Two of the collections represent the collaboration’s first-ever machine-washable rugs, and one is manufactured with polyester from recycled plastic—a meaningful step towards more sustainable manufacturing.
“We’re excited for the relaunch of Magnolia Home by Joanna Gaines x Loloi, which has been a fan favorite since we first introduced the collaboration,” said Cyrus Loloi, Principal. “This relaunch will introduce a more sustainable story for the collection, with a focus on eco-conscious design.”
The new pillow introductions feature 11 cotton-blend designs and come in a range of sizes including 18″x18″, 13″x21″ and 22″x22″.
Loloi will showcase the Magnolia Home by Joanna Gaines x Loloi collaboration at the Spring 2023 High Point Market, April 22-26, in their showroom, IHFC Design Center, Showroom 320. During the event, Joanna Gaines will participate in a panel discussion in the High Point Theater on Saturday, April 22 at 2 p.m.
The new Magnolia Home by Joanna Gaines x Loloi collections will include:
Hand-tufted of 100% wool, the Ashby Collection is a standout neutral area rug. The process of hand-tufting creates a ribbed texture that’s naturally complemented by the design’s subtle stripes. Ashby has an elevated yet casual presence that would be right at home in living rooms, bedrooms, and offices in a range of traditional and modern aesthetics. This collection is made in India and GoodWeave-certified, ensuring the company’s commitment to ethical production and the support of weavers’ communities.
The Banks Collection is machine-washable—a first for both Magnolia Home by Joanna Gaines and Loloi. Power-loomed of 100% polyester, area rugs in the Banks Collection can be machine-washed and either hung or laid out to dry. With a vintage-inspired design in sumptuous and saturated colors, Banks is an elegant centerpiece that can work with many rug pads, in any room. This collection is Oeko-Tex certified, which means its materials don’t contain harmful substances.
The Millie Collection from Magnolia Home by Joanna Gaines × Loloi is based on floral designs and motifs found in vintage Turkish Oushak rugs. The area rug’s muted colors create an over-dyed effect that softens the lines in the design, making it an easy piece to pair with a range of furniture and other patterns. It is power-loomed of space-dyed polyester for exceptional durability. Millie is also Oeko-Tex® certified, ensuring its materials don’t contain harmful substances.
The Sinclair Collection is power-loomed of polyester made from recycled plastic —a first for both Magnolia Home by Joanna Gaines and Loloi. Sinclair area rugs have incredible softness and durability comparable to classic power-loomed rugs, while also reducing waste in their production. This collection is also machine-washable, making it an ideal rug in high-traffic living rooms, hallways, entryways, and children’s rooms. The design features antique motifs with intricate details and slight distressing, creating a sophisticated, storied feel.