RH launches latest brand concept with beefy 300+-page catalog

Corte Madera, Calif. – The world of RH lifestyle brands just became more populous.

The high-end home furnishings company asserts that the new RH Contemporary brand provides curated products at a level of quality “unseen before outside of the inaccessible to-the-trade showrooms.” The minimalist brand is showcased in a 320-page source book and on a dedicated website, RHContemporary.com.

In-store presentations are available at RH San Francisco and the Gallery at The Historic Bethlehem Steel Building in Pennsylvania, and will soon to be on display at RH New York, RH Chicago, RH Los Angeles and RH West Palm Beach.

The new brand joins a stable that includes RH Modern, RH Interiors, RH Outdoor, RH Baby & Child, RH Teen, RH Beach House and RH Ski House.

Gary Friedman, RH chairman and CEO, commented, “RH Contemporary represents the latest evolution of the RH brand as we continue to build a platform for the most forward-thinking people in our industry.”

The RH Contemporary collection features:

Made-in-Italy upholstery collections designed by Ann Marie Vering, Los Angeles; Victoria Sala, London; and Jan te Lintelo, Amsterdam, covered in luxe fabrics by Holland & Sherry, the British textiles company that has been producing for Savile Row tailors and couturiers around the world since 1836.

Italian Travertine, the stone of the Rome and its historic Colosseum, fashioned into contemporary furniture collections by French Architectural Digest top 100 designer Joris Poggioli, Paris, and American designer John Birch, New York.

Organic shapes inspired by Italian designs of the 1970s reinterpreted in aged oak by Harrison and Nicholas Condos, Sydney, and Charlie Zagaroli, High Point.

Burl Veneers, the imperfect grain, vein-matched and polished into a high gloss reflecting the Art Deco movement of the 1920s and Hollywood Regency styles of the 1950s, reimagined by RH in a contemporary collection spanning living, dining and bedroom.

Lighting by designers Alison Berger, Los Angeles; Jonathan Browning, San Francisco; Ryan Korban, New York; Timothy Oulton, London; and Ron Mann, Sonoma.

African-inspired ceramics by Brooklyn designer Dina Nur Satti, and hand-woven textiles designed by Neeru Kumar, New Delhi.

Outdoor collections by Piet Boon, Amsterdam; Victoria Sala, London; Ann Marie Vering, Los Angeles; and Harrison and Nicholas Condos, Sydney.

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