See where Sferra is expanding

Sferra’s Palermo rug contains an all-over floral motif that is reminiscent of the gardens of Istanbul with subtly varied pile height, fringed edges and striations of color that add textural dimension.

NEW YORK – Italian linen brand Sferra is expanding into two new categories: rugs and loungewear.

The rugs are made in both India and Turkey and come in a variety of sizes, patterns and colorways, while the loungewear will be made in Italy as a continuation of the brand’s bedding materials line.

New rug styles include:

  • Modena – A richly detailed medallion is transferred into an all-over motif with striations of color that add warmth and character.
  • Monza – With its cloudlike abstract pattern in gradient silver and graphite, Monza’s viscose fibers have a luminosity, with richly moody hues and a pliant pile.
  • Palermo – The all-over floral motif is reminiscent of the gardens of Istanbul with subtly varied pile height, fringed edges and striations of color that add textural dimension.
  • Anzio – Like works of abstract art, the Anzio rug plays with positive and negative space in four distinct colorways, framed by a thick border in a contrasting hue.
  • Basilia – Inspired by an archival jacquard pattern, and hand-tufted with viscose and wool, this rug’s interlocking diamond pattern echoes Italian architectural grandeur.
  • Novara – Textured strips of light blue, silver and indigo create a flowing abstract pattern that is hand-tufted by Indian artisans using natural viscose and wool.
  • Trenta – Variegated shades create an undulating wave-like motif in this rug which is offered in shades of khaki, silver and denim. Evoking the natural patterns found in the desert and the sea, this plush rug is hand-tufted.

All Sferra loungewear pieces will be packaged in luxe branded boxes. The pieces include a relaxed top and a t-shirt as well as pants and shorts that are available in navy, tin grey or white colorways all made from cotton.

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