LAS VEGAS — Six temporary exhibitors at Las Vegas Market garnered “Best Booth” awards in recognition of exceptional merchandising and visual ingenuity, with one being crowned “Best of Show.”
“The winners of the Las Vegas Market’s Winter 2024 Best Booth Awards exemplify excellence in their respective categories and product offerings,” said Karen Olson, Andmore executive vice president and chief marketing officer. “These winners represent the design and display innovation to be discovered at Las Vegas Market.”
The Best Booth winners for the Winter 2024 Las Vegas Market are:
Best of Show: Jitana – Represents the highest level of achievement through use of all categories of visual excellence into one cohesive and holistic visual presentation.
Best Product Merchandising: Hamoy – Recognizes a sales-oriented display that successfully showcases and cross-merchandises product lines to promote sales. All elements of visual merchandising — lighting, signage, product display – are employed for greatest impact.
Best Branding Display: Ross Alan Lumber – Represents distinct and memorable branding that successfully communicates the company’s brand through signage and special fixtures.
Best Interactive Elements: Flikr Fire – Incorporating elements that captivate buyer attention and prompt engagement and encouraging immersive experiences with the product line.
Best Use of Color: Holiball The Inflatable Ornaments – Employing color to elevate product presentations and integrating different tones and hues throughout the display.
Best Storytelling: BareBones Living – Using visual merchandising to narrate the story of the product(s) and company, attracting customers, inspiring engagement with products and representing unique brand stories.
Winners for the winter edition of Las Vegas Market were determined by judge Rob Pearce of Rob Pearce Designs. Pearce, a veteran of the wholesale tradeshow design industry, considered merchandising, story-telling, brand identity, color and interactivity to determine the winners.