Projectors have always posed a challenge when it comes to honoring the “home” in “home theater.” But in the last few years numerous brands have launched projectors designed more thoughtfully aware that few folks with an aesthetic eye would want to live with a large lens-tipped box situated prominently in the middle of a room (or on the ceiling). LG’s latest announcement ahead of the 2024 CES is representative of this welcome trend, revealing one of the most pleasing projector designs in recent memory – a new 4K projector that borrows some design cues from the past.
The LG CineBeam Qube (HU710PB, if you want to get specific), is one of the brand’s 4K lifestyle models, meaning the form and design has been fashioned specifically to cater to homeowners seeking the joys of a projection system sans the tech-heavy presence of a traditional projector. To make this a reality, by all appearance it seems LG’s designers really leaned into the whole “stylish interior accessory” vibe, turning toward the film camera era for inspiration. We immediately noticed the Qube’s resemblance to a vintage Brownie Junior box camera already sitting on our bookshelf.
Par for the course, the CineBeam Qube’s LG webOS operating system offers similar streaming options to the brand’s line of excellent OLED televisions, including Netflix, Disney+, Prime Video, and YouTube. The projector automatically handles setting up an optimal display using an Auto Screen Adjustment system, a feature that’s become more prevalent as lifestyle projectors become more commonplace.
But the Qube has an additional trick up its sleeve to add to a room’s ambiance: users can turn on the projector’s image-mapping function and project a whole new simulated environment across a room and its furnishings.
Weighing in at just 3.28 pounds and small enough to carry around the house, The CineBeam Qube’s handle-style design rates as a cute proposition. How cute will depend upon LG’s eventual pricing and availability, details that have not yet been divulged about the diminutive digital device but should be revealed during, or soon after the Consumer Electronics Show.
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