VCNY Home is launching a new rug division that will offer machine washable area rugs like this one.
NORTH BERGEN, N.J. – U.S.-based textiles manufacturer VCNY Home is launching a dedicated rug division which includes a new collection of washable area rugs designed to resist stains.
“Providing value to consumers is central to our company’s mission,” said Toby Cohen, VCNY Home co-founder and CEO. “With many families spending more time at home than ever, we know that consumers need decor options that are stylish, affordable, and most importantly, built to last. Our team is uniquely well-positioned to spot emerging rug trends and deliver high-quality options at incredible value.”
In response to increased consumer demand and record growth in carpet and rug categories, VCNY Home is showcasing more than 200 area rugs, scatter rugs, kitchen mats and doormats at its New York City showroom. The wide assortment is designed to provide consumers with high-quality, on-trend rug options at budget-friendly prices.
The new machine washable area rugs are reversible for quick and easy cleaning – making them ideal for homes with kids and pets, Cohen said.
Led by a team with generations of experience in the rug industry, the dedicated rug division will increase in-house brand offerings and support licensed brands and retailers seeking to expand into rug categories. VCNY Home currently produces rugs for licensed brands Royal Velvet and Charisma.