What are consumers searching for? Houzz trends report digs in

PALO ALTO, Calif. — Houzz Inc. says historic styles are on the increase as homeowners look to modernize their spaces, while honoring the traditions of their homes’ character. Houzz identified the top emerging home design trends based in its 2023 U.S. Houzz & Home Study based on the latest search insights from its community of homeowners, home design enthusiasts and home professionals.

Other findings include:

  • A focus on creating more functional use for previously underutilized areas of the home, such as the basement.
  • People are increasingly utilizing their rooftops to expand livable space as well, particularly in metropolitan areas where outdoor space is a hot commodity.
  • The studyshowed that homeowners increasingly renovate their space for the long run, such as making improvements to bathrooms that allow them to safely remain in their homes into retirement years.
  • Industrial-style kitchens and associated features are on the upswing, with searches tripling for “kitchen track lighting” and “pull-down kitchen faucets” and doubling for “stainless steel countertops” and “brick kitchen wall.”
  • Nearly three in five homeowners use their kitchen for entertaining following a renovation (57%). That motivation seems to be influencing everything from layout to storage, with searches such as “open concept kitchen to family room,” “walk-in kitchen pantry” and “scullery kitchen” on the rise.
  • An increased interest in design elements that create temporary separation, such as a “living room divider,” “Shoji screen” and “partition wall.”
  • The fifth wall, or ceiling, has historically been an overlooked surface, but design enthusiasts on Houzz are calling attention to it with paint and texture.
  • Intrerest is growing in classical architectural and design features with two styles standing out in emerging search trends: Colonial and Spanish Colonial. Whatever the style, homeowners are hiring architects and designers on Houzz to help them honor the roots of their homes, while updating them with a cohesive, intentional look.
  • Homeowners aren’t letting space limitations keep them from enjoying their outdoor areas this summer, with searches such as “small swimming pool,” “small plunge pool,” “small pool house” and “small outdoor kitchens” on the increase.

Source: Data reflects year-over-year growth in U.S.-based searches on Houzz from January-March 2023 vs. January-March 2022. Read the complete report here.

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