Schumacher, the more-than-130-year-old heritage brand, will incorporate retail in its next physical location, in Nashville.
Opening Oct. 17, the freestanding concept store will include a traditional to-the-trade showroom experience exclusively for interior designers as well as a separate luxury retail boutique offering smaller items.
The company chose Nashville for its rapidly growing art and design community, it said. The location will also be the company’s first new one since the company moved its New York City location to the Design & Decoration Building in 1998.
To be located in the Wedgewood-Houston neighborhood, at 609 Merritt Ave, the store will provide design enthusiasts a source for constant discovery, the company said.
“Nashville is filled with such incredible design talent. We feel it’s our job to bring those talents closer to the growing audience of design lovers and to educate people on just how much interior designers can improve their lives,” said Timur Yumusaklar, CEO of Schumacher’s parent company, F. Schumacher & Co.
“The bright and easy-to-shop showroom will feature Schumacher fabrics, wallpapers and trims. Conceptualized with designers in mind, the light-filled space includes large worktables for scheming projects and meeting with clients,” said Dara Caponigro, Schumacher’s creative director. “We’re creating a serene but stimulating environment where we hope designers will feel energized and inspired. We want designers to be able to use the space as a resource and a meeting place outside their offices whenever they have the need.”
The boutique will sell antiques, unique home accessories and gifts, including pillows, throws, rugs, baskets, coffee table books, photography, art, tabletop items and handmade ceramics – many of which are made by local Nashville artisans and others that are procured from artists around the world. Monthly educational and inspirational events will be held, including flower arranging classes, trunk shows, book signings and workshops for interior designers.
Two of Schumacher’s sister brands will also have a presence: Backdrop, the indie paint and wallpaper brand, will have an independent shop within the store, and Freddie, the designer network that supports interior designers in growing their business and connects them with potential new clients. Shoppers can browse Freddie’s online platform to see the work of its extensive group of designers while having the opportunity to access these designers and other tastemakers through in-store events.