GREENSBORO, N.C. — Tanger Outlets, operator of upscale, open-air shopping centers, is boosting its selection of home furnishings and home goods retailers across its centers in the U.S. and Canada. Officials say it’s part of a long-term diversification strategy.
“Broadening our retailer mix is a crucial part of our commitment to elevating the shopping experience for our guests and strengthening our value for retailers and consumers alike,” said Stephen Yalof, president and CEO, Tanger. “Expanding our partnerships with retailers in the home category provides a more diverse selection of premium retailers for our existing shoppers. Importantly, we believe it can also help us attract an even wider audience to our centers and deliver increased traffic and retailer sales.”
Tanger’s home goods expansion includes long-term outlet channel partnerships with recognized home brands such as Williams Sonoma, Crate & Barrel and Le Creuset, alongside short-term and pop-up locations that introduce new brand names and maintain a fresh mix of offerings.
Tanger’s centers in San Marcos, Texas, and Riverhead, N.Y., are examples of the execution of this strategy. Home furnishings retailers now occupy more than 200,000 square feet of the gross leasable area at these two centers, following deals earlier this year that have brought new outlet locations with RH, Design Within Reach (DWR) and Casper to the centers.
Other home retailers in Tanger locations include Crate & Barrel Outlet, Le Creuset, Mitchell Gold & Bob Williams, Pottery Barn Outlet, Purple, RH Outlet, Serena & Lily, West Elm Outlet, Williams Sonoma Outlet and Zwilling J.A. Henckels.
“We are thrilled to announce progress toward our goal of establishing home furnishings destinations strategically across our portfolio,” said Justin Stein, executive vice president of leasing, Tanger. “From Riverhead to San Marcos and beyond, our leasing teams are committed to creating open-air shopping centers that represent and reflect the unique interests of each community we serve, including a varied selection of offerings beyond apparel and footwear.”