West Elm freshens up summer with limited edition fashion collaboration

Brooklyn, N.Y. – West Elm has launched a collection in partnership with a ready-to-wear brand worn by celebs including Beyonce, Emily Blunt and Mindy Kaling.

The new Rhode + West Elm collection features the upbeat, print-driven designs of the fashion brand founded in 2014 by one-time college roommates Phoebe Vickers and Purna Khatau.

Rhode founders Phoebe Vickers and Purna Khatau launched their lifestyle fashion brand in 2014.
Rhode founders Phoebe Vickers and Purna Khatau launched their lifestyle fashion brand in 2014.

“Fashion insiders love Rhode, Phoebe Vickers and Purna Khatau’s lifestyle brand, for its modern silhouettes in unforgettable prints,” said West Elm. “Now, the designers bring Rhode’s effortless beauty to a limited-edition collection of bedding and tableware.”

The 40-piece collection also include decorative pillows, bathroom pieces and a curtain set.

The kitchen & dining collection comprises vintage-inspired stoneware dinner and salad plates sold in sets of 4 or 8, a lacquer serving tray, lacquer coasters, a wicker tray, quilted batik placemats, a printed napkin set and a reversible table runner.

“A beautiful table full of color is the best conversation starter when you’re hosting,” said Vickers and Khatau.

The décor assortment encompasses round pillows as well as four pillow cover options. Designed with mix and match prints, the covers feature braided or ruffle trims.

Bedding consists of a reversible quilt and shams, a reversible duvet cover and shams, and 2 print sheet set options.

The collection rounds out with a batik, scallop-edge curtain set, a rope bath mat and a print shower curtain.

The collection is now available online.

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