Can Ruggable repeat the success of its first Morris & Co. line? A new collection of 15 SKUs will try

LOS ANGELES – Ruggable, a direct-to-consumer washable rug brand, has partnered with British legacy brand Morris & Co. for a second collection.

This new collection builds upon the success of the first Ruggable x Morris & Co. collection which launched last year. Ruggable said that collection is one of its best-sellers.

“The new collection has been designed to capture the beauty of an enchanted English countryside garden and cottage kitchen,” a company spokesperson said. “Inspired by vintage botanical designs, the collection brings heritage design, reimagined for modern life, in a soft spring-centered palette.”

The new assortment consists of 15 springtime styles which includes 14 indoor rug options and one doormat – all available in Ruggable’s two-piece washable rug system.

When the two brands partnered last year, Ruggable founder and president Jeneva Bell said, “We’re honored to partner with Morris & Co. to merge their iconic, beautiful prints and aesthetic with the practical functionality of Ruggable. I’ve always felt inspired by the brand’s storied approach and can’t wait to see how these rug designs instantly transform spaces.”

The starting price for the new rugs is $129 for the two-piece system. All rug styles are made to be water-resistant, stain-resistant, and machine-washable.

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