Klaussner brand assets are for sale

NEW YORK — Hilco Streambank is seeking offers to acquire the brand assets of the Klaussner home furnishings brand, a sale being conducted on behalf of a court-appointed receiver.

Hilco Streambank, an IP advisory firm specializing in intangible assets, announced that the deadline for expressions of interest in acquiring the assets is March 28. The assets include Klaussner’s trademarks, domain name, product catalog, wholesale customer list and vendor list.

The company, which abruptly shut its doors in August of last year, was established in 1963. Klaussner went on to become one of the biggest privately owned furniture companies in the U.S., known for its value-driven products and speed-to-market innovation. It boasted a network of top wholesale partners, including Wayfair, Jordan’s Furniture and Mattress Firm.

Throughout its history, the company offered a wide variety of furniture products that often incorporated innovative features and materials, including custom upholstery options.

Hilco Streambank Chief Commercial Officer and Senior Vice President Richelle Kalnit remarked that “a buyer of the Klaussner brand has the opportunity to leverage brand equity which supported more than $200 million in annualized sales to provide customers with a comprehensive home furnishings offering.

“The reliability of the brand will also give a buyer an avenue to reconnect with a desirable network of wholesale distributors, including furniture stores and online retailers,” Kalnit continued.

Focus Management Group USA, acting as General Receiver to Klaussner Furniture Inds. and affiliates, is offering the assets, which notably do not include those related to the Prestige Fabricators foam manufacturing business.

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