L’Objet has appointed Stanislas Le Bert CEO, an executive with experience in the home fragrance and beauty industries who will help lead L’Objet’s growth in those areas, the company said.
Le Bert most recently was the CEO of L:A Bruket, a Swedish skincare brand, and before that held executive positions at Byredo, a luxury goods and jewelry retailer, and diptyque Paris, the luxury fragrance and candle maker.
Le Bert joins L’Objet just as it has launched a new perfume, Kérylos, in collaboration with master perfumer Jean Claude-Ellena, alongside new design collections. In May, the brand will be featured at Harrods’ beauty floor in London, part of an effort to grow its beauty vertical. Last fall, L’Objet opened a flagship store in Paris.
“When I founded L’Objet nearly two decades ago, my mission was to redefine luxury by blending timeless functional design with impeccable craftsmanship,” said company founder Elad Yifrach. “Today, L’Objet has blossomed into a brand that seeks to engage all five senses, offering a comprehensive range of categories, including fragrance. As we embark into the next phase of our journey, I am delighted to welcome Stanislas Le Bert as our new CEO. With his remarkable track record and strategic prowess, I am confident that his leadership will propel L’Objet’s success.”
“I am truly impressed by the creative vision and leadership of Elad Yifrach,” Le Bert said in a release. “His multi-disciplinary work offers unlimited opportunities to L’Objet, being already a reference in luxury tableware and home accessories. It is now expanding impressively in perfumes, along with master perfumers Yann Vasnier and Jean-Claude Ellena.
“L’Objet is one of those gems that will effortlessly stand the test of time, skillfully balancing heritage and modernity, with rich sensorial pallets which have not finished surprising us yet.”
