HIGH POINT — StyleCraft Home Collection is unveiling a lifestyle collection with artist and designer Norman Wyatt Jr. that spans several product categories at High Point Market next month.
More than 150 SKUs will debut including artwork, lamps, sideboards, chairs, tables, mirrors, pillows and decorative accessories. The products are grouped into three design groups —coastal, glam and rustic/earthy — with more categories and products to come over the next year as the collection evolves.
“Norman’s lifestyle collection is the perfect aesthetic blend with a sense of refined artistry that is all his own,” said Rodney Leith of StyleCraft. “Our team is thrilled and can’t wait for the entire design community to experience Norman’s collection at one of the biggest shows of the year.”
Wyatt, founder of his namesake company, Norman Wyatt Home, has been known for his trend-forward wall decor designs for over 20 years. The Virginia native draws much of his inspiration from the hues, textures, and nuances of his natural surroundings. Whether a misty coastal scene, an eclectic, modern abstract, or a rustic, earthy landscape, Wyatt creates a vast range of painting styles and subjects.
“For my initial launch with StyleCraft, I tried to focus on creating clean, fresh, modern products with a touch of artistic flair,” said Wyatt. “One of my close designer friends refers to my look as “refined artistry” and I think that designers, buyers and StyleCraft’s customers are going to love what I have created.”
His collaboration with StyleCraft began in late 2019 after the company’s designs caught his eye on LinkedIn. He reached out to CEO Jimmy Webster III, who admired Wyatt’s work on social media and asked Wyatt what he wanted to do with his company.
“My answer was, ‘Everything!’ I’ve always had a vision of designing so much more than wall art, so the opportunity to collaborate with StyleCraft was a perfect match,” Wyatt said. He has also collaborated with the product development team at StyleCraft’s sister company, Harp & Finial, who helped the lifestyle collection come to fruition.
StyleCraft’s showroom is located at 130 S. Main Street. The exclusive launch event for the Norman Wyatt Home Lifestyle Collection will be held on Sunday, April 14, with a Meet & Greet event with Wyatt from 2 – 4 p.m. Meet & Greet attendees will be entered for a chance to win an original piece of art from Wyatt’s personal collection.
