Joseph Joseph recontextualizes what it means to “bend and snap” with the launch of their first-ever cookware collection aptly named Space. Now celebrating their twentieth anniversary in business – and in homes – the quirky housewares brand continues to put the fun in functionality as they foray into fresh kitchen territory. This extension shares the same DNA including cheeky colorways, innovative product designs, and the storage solutions synonymous with the brand.
Sold separately or à la carte, the collection comprises 13-pieces from trivets and pan lid holders to saucepans, stockpots, frying pans, a casserole, and a wok. The bodies boast a durable, heavy gauge aluminum form – expressed in a delicious midnight blue hue – with a non-toxic, non-stick ceramic coating free from PTFE, PFAs, PFOA, Lead, and Cadmium. And the company ran prototypes through 15,000 testing cycles over the course of five years, an equivalency to once-a-day use spanning 20 years of ownership, as well as heat and induction tests to ensure the entire range is oven-safe up to 425ºF. Perhaps the most impressive performance, though, takes place under the counter rather than on top of the stove.
Joseph Joseph never brings a product to market without a purpose, and for Space, it’s the kinetic SwingLock joinery. “The project began with an extensive phase of research, specifically looking for problems and frustrations users had with their cookware,” says Gareth McNeil, Director of Industrial Design and Innovation. “Storage and organization were consistently identified as being a major issue for users. Handles make cookware awkward to store so we focused our energy on generating ideas that could solve this problem.” The fail-safe mechanism allows the pans’ ergonomically designed, stainless-steel handles to bend and snap with a secure click into place, whether that be engaged for use or folded into itself for storage. The seemingly simple solution delivers a high return on investment saving 50% more space than objects of the same base, body, and cooking surface dimension. In addition, lids find their own place in complementary holders mounted against door panels inside the cabinet.
While Space is something appreciated in any sized home, these pans, nay culinary devices, prove to be particularly empathetic of consumers whose residences can only accommodate a compact kitchen. “Our expertise is a solution-oriented approach rooted in functionality, finding inventive ways to improve the things we use every day. Space cookware is no different,” says Richard Joseph, Co-Founder of Joseph Joseph. “The collection presents a marriage of durability and storability with high-performance materials that maximize space and organization for the modern urban consumer.”
